What is it?
Naturalicious are cold-pressed juices made of 100% fruit and vegetables. A mild conservation technique keeps them super fresh and gives them a long shelf life. The juices aren’t conserved with heat, but are pasteurized by using very high pressures. By using this new production method the nutritional value and fresh flavor of the juice remains exactly the same.
TOP has been part of the development of the concept from the very beginning. The initial development of the recipe, but also the microbiological risk analyses and the scale-up are performed by TOP. Finally also the product launch and positioning were supported.