What is it?
Classical tools such as interviews, classical surveys and peer review workshops are too expensive, biased too easily and/or simply don’t deliver the insights needed to succeed in today’s business environment. StoryConnect delivers a seamless integration of the voices of customers, professionals and (retail) channels into New Product Development & Introduction (Agile-NPD).
TOP’s role
Agile-NPD is a combination of TOP’s knowledge of the food industry with StoryConnect’s capabilities in developing and supporting Narrative Business. Together we make food innovation successfull by integrating insights from practicalexperiencestories of consumers and professionals.